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About us

ABOUT US

Shaping our fashion future

In a world where fashion meets responsibility, our community is dedicated to creating stylish and sustainable clothing and accessories.


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Discover New Trends

Write one or two paragraphs describing your clothing and accessories. To be successful your content needs to be useful to your readers.

Start with the customer – find out what they want and give it to them.


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Changing the fashion industry is possible.
We’ve done it before.

Meet our team

Dedicated professionals driving our fashion success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our clothing lines, marketing, and customer experience strategies.

Mich Stark

Chief Fashion Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Design Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the fashion trends and improves our collections. She is determined to drive success and delivers her professional acumen to elevate our brand to the next level.