About us
ABOUT US
Shaping our fashion future
In a world where fashion meets responsibility, our community is dedicated to creating stylish and sustainable clothing and accessories.
Discover New Trends
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Start with the customer – find out what they want and give it to them.
Changing the fashion industry is possible.
We’ve done it before.
Meet our team
Dedicated professionals driving our fashion success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our clothing lines, marketing, and customer experience strategies.
Mich Stark
Chief Fashion Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Design Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the fashion trends and improves our collections. She is determined to drive success and delivers her professional acumen to elevate our brand to the next level.